Cognitive Psychology and Vehicle Speed

14 October 2016 - By Eugene Herbert

A seemingly small difference in vehicle speed can mean life or death for
a pedestrian or cyclist, and not just because it heightens the force of impact
in a collision. It's not just because of physics, It's also because psychology.


This is part one of a newsletter that focusses on this aspect of driving
and, more importantly so, because there are proposals to reduce speed on
certain roads – this is tabled but as yet not enacted.


Speed kills: we know this. We know that the faster a car is travelling
when it hits you, the more likely you are to be killed - because, as we
learned, Force = Mass x Acceleration see
box below.


We know that a big part of many campaigns to reduce pedestrian
fatalities has been lowering speed limits on city streets. We also know that a
posted limit of 60 km/h often translates, in practice, to traffic flowing at 70
km/h or even more.


There are some drivers who, with some degree of superiority, say that
they are good drivers, so they don't hit people and they should be allowed to
drive at 60 km/h and faster if they feel they need to. And if a pedestrian
makes an error, well, that's the pedestrian's fault.


With Great Power Comes Great Responsibility


There's clearly a thought imbalance here: in a serious accident where a
pedestrian is "at fault", one person gets a cracked windshield and
maybe a "negligence " charge, the other ends up dead or seriously
injured.


Clearly it is the drivers’ responsibility to take all the care and
necessary steps to avoid hitting pedestrians or cyclists, whether or not those
pedestrians or cyclists are in error.


"With great power comes great responsibility" - this approach
to justice that has been around for.


Consider what the human brain is capable of doing at any given moment.
Think about how much you can attend to at one time. Think about the complicated
endeavour that driving is.


When we drive, we have to attend to our own speed and use our car's
signals correctly. We have to attend to road signs and traffic lights. We have
to judge the speed and distance of other vehicles, including bicycles. We may
be navigating an unfamiliar neighbourhood. We have to listen for emergency
vehicle sirens. And we have to watch for pedestrians.


We have to take all of these pieces of information in as they occur, and
make split-second decisions about how we will respond.


Even the most practiced drivers among us do not do all these things
simultaneously. Multitasking was proven to be a
myth long ago in this journal.
We
may think we are doing several things at once, but we are actually switching very
quickly between individual tasks. Adding an unnecessary, immediately unrelated
task while we drive, can tip the balance dangerously.


Our increased understanding of human cognitive abilities, informed,
unfortunately, by carnage on the road, has led to distracted
driving laws
with large fines
attached to them, and rightly so, this weeks' tip provides additional input on
what the law has to say regarding another possible distraction while driving.


Well now that we have given drivers pause for thought let’s remember -
There is more to driving than just driving.


Till Next Time…


Eugene Herbert



Other Articles

  • Driving Resolutions

  • Running red lights -Fatalities Reach 10-Year High in the US

  • Africa Trave Guide

  • Drivers in SUVs more dangerous

  • Driving through roadworks

  • Culture drives policy

  • Strict speed enforcement detrimental to safety?

  • Dodge the pothole

  • Speed doesn’t cause crashes ?

  • Avoiding a rear-end collision

  • Seatbelt check list

  • Passengers put your feet up…or not

  • The ripple effect of your driving behaviour

  • Consequences of drinking and driving

  • Driving tired – the dangers!

  • Driving in work zones

  • Driving after dark

  • Tips: Fake phones for driver safety?

  • Do drivers know how to keep a safe following distance?

  • Study reveals women are the angriest drivers

  • Driving With a Pet in the Vehicle

  • Keys Left in Vehicles Spurring More Thefts

  • Public Protector

  • The Risks of Eating and Driving

  • Cognitive Psychology and Vehicle Speed

  • Animal Collisions

  • Young Drivers Over-Estimate Their Abilities

  • Driving for Better Business

  • Parallel Parking No Fuss, No Drama

  • Profiling Driver Risk

  • Back-to-School Driving Advice

  • Drowsy Driving Persists as Fatal Crash Cause

  • Tailgating

  • How you drive reveals a lot about your personality

  • Understanding the Zipper Merge

  • Prevalence of Self-Reported Aggressive Driving Behaviour

  • Warning: Pokemon Go, Another Distraction…

  • Are parents negatively impacting learner drivers?

  • How fast are your reactions?

  • Self-Driving Cars Raise Ethical Issues

  • Multi-Tasking In The Car - A Myth

  • Driving After Dark

  • Airtravel vs. Road use

  • How to Conduct Efficient Vehicle Inspections

  • The Three Life-Saving Questions

  • How to Prevent Rear-End Collisions

  • Driving with limited visibility

  • Look twice for motocycles

  • Keeping Your Children Safe From Distracted Driving Crashes

  • Being Driving Focussed

  • Distracted Driving fuels insurance rate hikes

  • Adjusting to the time change

  • Pothole Definition

  • Buckling up in the back seat

  • Weather-related Traffic Deaths - What studies show...

  • Reversing Tips

  • Elements of a safety program

  • One-In-Seven Suffer Memory Gaps When Driving

  • NTSB Most Critical

  • Will self-driving cars allow for drinking and driving?

  • The Impact of Fossil Fuels

  • Driver Safety 101

  • Head Restraints Cut Injuries by 11%

  • Traffic Fatalities Up in First Half of 2015

  • Car Lock-in "Heads Up"

  • Is drunk driving OK when the alternative may be worse?

  • Distracted Driving Detection Technology

  • Driver Distractions Extend 27 Seconds beyond Act

  • Drunk Driving - South Africa rated the worst

  • When Flash Floods Strike

  • What to watch out for on Rural Roads

  • Self-Parking Technology Avoided

  • Are you and your family breaking the law?

  • Work Related Driving Time

  • Safety near Bicyclist

  • Human Error

  • Aircon Saves Fuel

  • Fuel Prices Down - Efficient Driving Still Needed

  • Managing Space & Time for Safe Driving

  • Driverless Cars

  • 7 Tips for Curbing Distracted Driving

  • Parental Role Modelling

  • Braced for Impact

  • 7 Advances in Automotive Safety Technology That Could Save Your Life

  • 8 out 10 Drivers Exceed Factory Posted Fuel Consumption Figures

  • Driving into the sunset isn't always Romantic

  • Do you know your drivers? Do they know you?

  • Study: 25% of Cars Create Most Air Pollution

  • Hands-Free Infotainment Isnt Risk Free, Safety Council Warns

  • Ten Things All Car Drivers Should Know About Motorcycles

  • Legislation Update: Baby seats

  • Female Drivers More Likely to Use Cell Phones

  • Roundabouts Safer for Older Drivers

  • Unpacking the Ministers Collision

  • Dealing with the Aftermath of Potholes

  • How to Avoid Parking Lot Crashes

  • Mobile Pone Distraction set to become Biggest Kllre on British Roads by 2015

  • Light Commercial Vehicles can be Low on Safety

  • Saving lives: Improved vehicle designs bring down death rates

  • China To Improve Road Safety To Protect Lives

  • Top Ten Tips To Stay Within The Limit

  • Dealing with Agressive Driving

  • Top 10 Accident Prone Professions

  • National Impaired Driving Prevention Month

  • Maintaining Perspective - Deaths by Terrorism in 2013

  • Where Drivers Dont Mean To Speed

  • Circles, Circles and more circles

  • Calm your Driving

  • Sharing the Highway with Heavy Trucks

  • Pedestrian Safety

  • Abuse of Cell Phones Taken More Seriously

  • 5 Steps to Keep your Child Safe

  • Driving While Medicated

  • Hands On Steering

  • Scanning the Road

  • Prevent being blinded by Sun Glare

  • Link Discovered Between Driver Obesity & Crash Risk

  • A Third of Young Drivers Admit Taking 'Selfies' at the Wheel

  • How to Prevent 'UFO's' in your Vehicle